Explore the wildly colorful world of RioRio, a semi-permanent hair color inspired by the Rio Carnival, and everything that is Brazil. Infused with vitamin E, a powerful antioxidant, RioRio provides ultimate conditioning for the shiniest looking locks. Each shade is highly pigmented, allowing you to achieve unbelievably vivid results when applied directly on the hair, or more subtle effects when mixed with the CRYSTAL CLEAR. Plus, RioRio shades are intermixable, offering endless color options!
In addition, RioRio features the Color-Lock Technology which is a synergetic combination of ingredients (Behentrimonium chloride, Dimethicone, Hydroxyethylcellulose et tocopheryl acetate) which prevent excessive bleeding, staining and fading of color. The specially selected compounds, are attracted only by hair fibers and dyes, not by skin. The Color-Lock Technology surrounds dyes to deposit a maximum amount of them on the hair for longer lasting results.
RioRio has the power to take you on a exhilarating journey… Where will your creativity take you?
Hydroxyethylcellulose et tocopheryl acetate